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originally published on UtahBusiness.com
St. George— Utahns now have another option for enjoying delicious ice cream and cereal combinations, as Spilled Milk Ice Cream & Cereal Bar recently opened its second brick-and-mortar location in St. George. This expansion comes a little over a year since opening the first Spilled Milk Ice Cream & Cereal Bar in Salt Lake City.
The new store is located at 1480 S. River Rd., the grand opening was held on Monday, May 23rd, 2022. During the Grand Opening and training, Spilled Milk raised funds for the Utah Schools for the Deaf and the Blind.
“After retiring from the NFL and moving to Utah—I was coaching for the University of Utah until 2018, my wife and I decided we wanted to start a family business,” says Marvin Philip, co-owner of Spilled Milk Ice Cream & Cereal Bar. “The whole idea behind Spilled Milk is about the experience; it creates lasting memories. Many of our memories with our [five] kids are around the nostalgia of ice cream.”
Spilled Milk Ice Cream & Cereal Bar has recently received the attention and investment from Monarch Ventures, led by Richard Rees, who was an original partner of The Joint Chiropractic Clinics, and Eric Slaymaker, founder, and CEO of Wingers restaurants, with a goal of bringing the Spilled Milk concept to new markets. All ice cream creations are made to order and served on a variety of flavored waffle cones or in shake form.
“My personal favorite is the Banana Dream Pie; it’s banana, Teddy Grahams, and whipped cream; it tastes like a banana cream pie,” says Philip. “We are looking forward to sharing the experience of being with family, enjoying wonderful ice cream and the overall fun vibe of our stores with the people in St. George.”
About Spilled Milk Ice Cream & Cereal Bar
Spilled Milk Ice Cream & Cereal Bar originally started with four trailers in the Salt Lake & Utah County area by Marvin & Sara Philip in 2019. Their unique premium hand-crafted cones and shakes with favorite cereal mix-ins and handmade waffle cones quickly became popular and led to the opening of their first brick-and-mortar location in the 9th & 9th neighborhood in December of 2019. In the fall of 2021, Spilled Milk Ice Cream & Cereal Bar expanded again inside the Vivint Arena, home of the Utah Jazz.
Their mission of “Spreading Whirled Peace Through Ice Cream & Cereal” to make the world a sweeter place.
Several other locations are planned for 2022 and 2023, including Daybreak, Lehi, and the Draper/Sandy area.
Spilled Milk is rolling out a new franchising program this summer, focusing on growing Spilled Milk into neighboring states such as Arizona, Nevada, Colorado, Idaho, and other western states.
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